Wednesday, June 20, 2007

Bomb Lake Pinamazake.

I have to say, this new AmEx commercial has to be one of my least favorite in a long time. The one where Ellen, Shaun White, Andre Agassi, Alicia Keys, and Sheryl Crowe are dressed in oh so pretentious matching black outfits. They talk about different issues, like the environment and African aide.
So far, so good. The cast is great, the outfits aren't that bad, and the message seems sincere.
Then some douchebag, who "has a nice face" according to Martin Scorsese, waltzes onto the set and gives his two cents how they need to clean up Lake Pinamazake. Scorsese understandably asks who this guy is, and he gives the credentials that "he works in the office nextdoor" and goes on to state again how important cleaning the lake is.
This is where the commercial irks me to no end. First of all, you don't just walk onto a set with Andre fucking Agassi and Ellen (freaking Ellen!) like it's no big deal. Does this guy's walk home always go through the semi-studio that's inexplicably set up next to his office? You think he would notice all the cameras, the lights, and oh, maybe the celebrities reading lines and think "maybe this is not the best route to my car." Just because you have a nice face doesn't mean you can do whatever you want.
Also, the best he can come up with is cleaning Lake Pinamazake? They just mentioned ending world hunger! You think a reasonable person would think that ending world hunger would be a bit more important than cleaning a lake.
But not to this commercial crashing douchebag. No, sorry impoverished African countries! No vaccines for you! We gotta clean up this arrogant bastard's lake!

Mostly, I hate this commercial because I've seen it no less than 50 times in the last week.